Marketing of Service- R Cubed Case Study Essay Example | Topics and Well Written Essays - 2500 words

Marketing of Service- R Cubed Case Study - Essay Example by means of internal marketing R Cubed has made promises with its service providers and encouraged them to offer best services to the clients. clement option strategies provide the best way to the caller-up to show concerns of the company towards employees.Theoretical human resource strategies which increase service quality by people include hiring the right people, developing the people, providing people necessitate support systems and retaining the best people.The underline belief based on which recruitment strategy of R Cubed was outlined was to recruit people who knew what they were doing and had experience to achieve personal and company goals. Senior consultants from the market were hired and to tighten authoritative culture no junior positions were defined. Moreover, the people who R Cubed hired to deal with the customers were not the researchers provided they were the experienced managers who could better guide th e customers by providing them excellent information.Various human resource strategies were introduced at R Cubed to keep the people motivated and to enhance their continuous development. The four months planning cycle was introduced in which all in all employees used to go off-site for review planning and discussion. Another aim of this strategy was to enhance employee union and training them. R Cubed also conducted Ops meetings on weekly basis so that all employees could understand the trading operations of various departmentsActually it was the belief of R Cubeds owners that learning environment and organization structure drop by the wayside individuals to flexibly set their own pace. Education budget for each employee from support staff to director direct equivalent to 10 percent of their gross salary was set. At the same time to achieve company objectives, the education budget was given on use it or lose it basis.Moreover, with the exception of sales staff,